Avon uses consumer sales promotion because what Avon does is that they have gift sets that they sale. In the gift sets they have a spray and other products such as lotion and a shower gel. The spray equals the value of the gift sets by itself. Avon objectives are to sell the perfumes and sprays that are their best sellers. When a new product comes out their goal is to get many people to try it and if they like it to buy that specific product. Avon does give discounts and coupon codes on coupon gurus its a website that I found while I was looking up information about Avon. Avon does to premium's.Sometimes they offer you a deal that says buy this product and get this product for free. Avon uses sampling by giving out free samples if a customer wants to try a product. On Avon's website and the coupon gurus websites they give you codes that you need to use so you can get a discount this is a example of point of purchase display. Avon also uses this at a few store's.
What some Avon representatives do is that when they get a new customer they give that person a free gift as a thank you for ordering. Also what some Avon representatives do is that if they have a customer that has over a $50 order they will give that customer a free item for ordering so much. What Avon does is that if you are selling Avon you can get better deals on the products and see the new products before anyone else. While selling Avon it is good to have a good relationship with your customers talk to them about products they like or want to try this is a example of relationship selling. Avon uses the seven steps in the sales process to help them out. Those steps are generating leads, qualifying leads, approaching the customer, developing and proposing solutions, handling objections, closing the sale and following up. Each Avon representative does these steps in their own specific way.
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