Chapter 17

Avon is  part of advertising response function because this year they noticed a difference. This year they are doing more advertising and noticing that they are getting more representatives and customers. On Avon's website they have product advertising they tell you about the product. Avon does to advertising campaign on T.V. they have a commercial and in it they say how Avon can fit in to your schedule because Avon is very flexible. Avon medium's is some of the news channel like channel 2 and 4. Avon uses T.V and outdoor media's.  By outdoor media people tell each other about Avon and the  benefits. Avon uses reach because at different times during the day Avon's advertising comes up on T.V. Avon sponsors Breast Cancer and go green for the environment. Avon sells bracelets,umbrella's and pins to support breast cancer and that money goes to a foundation.