Chapter 10 Product Concepts

Avon has many products that they sell. Avon has many consumer  products that they like to sell including lip gloss, lipstick and eye liners.Avon has a few shopping products such as perfumes , lotions, shower gels and gift sets. For example Avon has some celebrities that came out with perfumes exclusive for Avon those perfumes are more expensive then the other perfumes they have. Avon has had some customers buy a specialty product. When Avon is faced with a customer that wants a specific product that is discontinued they tell that customer that they have something similar to that. Sometimes customers are hesitate to buy that new product but they are willing to try it because it is close to what they want. If they are not happy with that product Avon with gladly take it back and give that customer their full refund. Avon has a few unsought products such as baby clothes and shoes. Not many people buy clothes from Avon but people like the make up and perfumes they sell. Avon's product items were the perfumes that the celebrities came out with. Some celebrities that made perfumes came out with a product line. For example Fergie  came out with two perfumes her first one is called outspoken and her second one is called outspoken 2 intense. Avon has a big product mix they are lip glosses, perfumes, eye liners, mascara's and lip sticks. Avon's product mix width depends on how good a product does. If a product does good they will expand that product to more sizes, color or creativity. Some of Avon's product line depth is big because it was successful.                                                                                              Avon's brand is their word Avon they have it in boldface or the word pops out. Avon is known for their flexible schedule they will work with and around your schedule. Avon's brand loyalty is good. If a customer likes a product most of the time they will keep ordering it unless it gets discontinued. Most of Avon's old products are still doing good some of their new products are doing good also which is good. Avon has a few private brand products that they came out with. One such product was a barbie that has exclusive  was for Avon. Avon uses family brand on their products because if a product does good they will add more things to it. The products Avon sells can only be found in their books or online. The only way a store would have Avon products is if someone in that store ordered something from Avon and reselling it. Avon has persuasive labeling for some products such as their breast cancer products and their go green products. What Avon does is that in their books they enlarge the picture of the product and have the wording sometimes in small print.