Chapter 8 Segmenting and Targeting Markets.

Many stores have their own market products. Avon's market is things that people need and want. Some need products that Avon sells is deodorant and shower wash's. People need those things so they can stay clean and not smell. Almost everyone has the same market segment. People need food,water and clothing to survive. Most of Avon's products are market segmentation because each product has a group to which it belongs to. Avon has many segmentation bases such as Avon has many perfumes which is in one category called fragrance. Avon also sells lip gloss, lipstick, eye liners and eye shadows all those products would be under one specific group called makeup.  Avon sells to people from different states and countries this is a example of geographic segmentation because Avon does not only sell to one place they sell to multiple places. Many of Avon's products are demographic segmentation because they have products for different age groups and color. Avon has products for males, females,children, teenagers, young adults, adults and elder people. Some of Avon's products have family life cycle because when people order Avon the representatives can see what they are ordering and from that determine what Avon books they should get. For example if a person orders makeup a representative would give that customer a Avon book that has a good makeup sale.                                                                                                                                                     Avon can be considered psychographic segmentation because they sell products for different moods. Avon has products that are simple for plain people, they have colorful products for the people who are happy and full or energy, they have products that are exotic for the people who like crazy patterns. Most of Avon's products are benefit segmentation because they can help to many things. For example Avon has products that can reduce wrinkles on old people, help people reduce their acne, help people cook and help people find a right color lip gloss or lipstick by trying samples. Avon uses usage-rate segmentation on most of their products. The products that sell the most you will see if almost every Avon book. The products that do not sell very well you will only see those products once in awhile not very often. Avon optimizes their option by seeing what is best for them and their customers.