Chapter 5 Developing a Global Vision.

Avon is a global marketing because Avon has representatives in different states including New York, New Jersey, Maryland and Connecticut.  Avon's global vision is to best understand and satisfy the product, service and self-fulfilment needs of women globally. Avon plans to do  more job outsourcing in a few places such as  Calif,  Atlanta, Ga, and Rye, N.Y.  Avon plans to lay off  50 workers in Delaware and reduce 300 workers in Spring dale, Ohio. Avon is a multinational corporation because they have helped saved water in a few states. For example  by using air-cooling compressors and operations in Canada they conserved 5 million gallons of water. In Zanesville, Ohio the  Distribution Center is estimated to save 5.5 million gallons a year due to green design elements such as rainwater harvesting and water-saving plumbing fixtures.In 2010, Avon reduced overall water usage by 10 percent in manufacturing operations and by 23 percent throughout administrative facilities and distribution centers. Avon is committed to women of all cultures and age groups. Avon does to some exporting but not a lot.  The internet has helped Avon get more customers because so many people use the internet to shop online now. 

Chapter 4

Avon's target market is women. During the year Avon sell's all types of things for different holidays. For example during the month's of January and the first two weeks of February Avon sell's teddy bear's and pink shirt's for valentine's Day. During the rest of February and the first week of March Avon sell's things for St.Patricks Day including green jewelry. During March and the first week of April Avon sell's things for easter some products including easter egg earrings and little stuffed animal bunnies. During April and the first week of May Avon sell's nice rings and cook wear for mother's day. May and June Avon advertise's stuff for 4th of July some things including red,whit and blue flip flop's, pin's and tote bags. July and August Avon goes big with their summer stuff including shirt's,short's,skirt's,bag's and shoes. September and October Avon start's getting things ready for Halloween products are candle holders that have spider's,spider web's on them and ghost's. October and up until the second week of November Avon advertise's things for Thanksgiving. November and up until the second week of December Avon sell's Christmas stuff including stuffed animals that sing, card holder's and ornament's for your tree. Most women sell Avon because Avon sell's more women product's then men's product's. Some men do sell Avon but they don't get as many customers as they would like. Avon does have a wrbsite where you can order stuff online because they know that most people today use the internet for many things. Avon sell's to many ethnic group's including Hispanic Americans,African Americans,Chinese Americans and Asian Americans.

Ethics and Social Responsibility

Owning a company is a big thing you need to follow rules and guidelines. Some companies develop a code of ethics which is to help managers and employees make better decisions. Avon realizes that the economy is not good so they lowered their prices even more and have more deals then they have ever had before. Avon every year what they to is for breast cancer awareness moth which is in October they have a walk and they sell products. The proceeds they get during that month go towards a breast cancer foundation. Growth of social responsibility include four things philanthropic responsibilities, ethical responsibilities,legal responsibilities and economic responsibilities. Philanthropic responsibilities are contribute resources to the community and improve the quality of life. Ethical responsibilities include do what is right,just and fair. Legal responsibilities include obey the law and play by the rules. Economic responsibilities include be profitable meaning that profit is the foundation on which all other responsibilities lay on. 

Strategic Planning

Avon's plan is to attract customers by their products. Their products vary with age. Avon has both products for young people and old people. People are attracted to Avon because of their low prices and the good deals they have. Avon has make up and nail polish  for all different age groups. Avon has competitiveness from Revlon because they have make up for different age groups as well. Avon also has competitiveness from Essie because they sell nail polish also. 

Avon

Avon is a market orientation because they reach out to their customers they want what is best for their customers. Avon brings in customers by listening to what the people want and delivering to the customers and constantly bringing in new products and samples that people and customers can try.


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