Chapter 11 Developing and Managing Products

Every company comes out with new products every so often. A new product is a product that is new to the world, the market, the producer and the seller. Some new products that Avon has come out with are jewelry, bronzing powder, lip gloss, eye shadows, nail polishes, some new fragrant's, shoes and clothes including pajamas. Avon does use a new product strategy because it helps them in their business. Avon knows that people get tired of the same thing that's why they make new products to keep the customer happy. Avon is a company that makes many new products within a time period. Avon sometimes will ask people how they want to fell when they were a fragrance and Avon will listen to the people because they want the business. This is a example of product development because the company is making the new product that the customer wants. Avon does use brain storming because when they try and create the look of something they need multiple ideas to start with. Avon than they will use screening to see which idea best fits the product meaning which idea represents the product.                                                                                                                                         Avon does use a concept test to see if the idea fits the product if it sounds good or even the way something is shaped.Avon may want a big or small bottle for a fragrance.  Avon then will use a business analysis which is to see how big the bottle should be and what the cost is and if should they make a gift set with this product or not or any product. Development is a big thing in any company. Development is a stage that will show you what the product will look like. If a company is not happy with their development they need to fix it and figure out what went wrong. If a company likes their development that's one less thing off their mind.Avon a few times has not liked the way some of their products have come out so they fix it. Avon a few times has had to use simultaneous product development because they were short on time. Simultaneous product development is when a company shortens the development process. Some companies will do a test market which is to let people try a product before it is released. Avon does this by giving out samples of their new products.  When a new product comes out from Avon they will sell you a product for a little cheaper than its regular value. Avon does this so if the customer likes the sample they can buy the product for a little cheaper before it goes up to its original price. This is a example of simulated market testing.                                 Avon has made a good decision by commercialization for their products. Most of Avon's products do sell very well especially when their are great deals. When Avon comes out with new products many people like that certain product and become innovation. Innovation is a new product that a customer likes. In Avon's company many people spread the word if they like a certain product they tell their friends and family about it . This is a example of diffusion and Avon can greatly rely on that. Avon's products have a good product life cycle. Some products do better than other's that's basically the same in every company. Avon has multiple product categories. Avon has products for men, women and teens. Avon has products for your face, for taking a shower, for going out and much much more. For Avon's product the introductory stage is when they give samples to people and when they give the customer a introductory special of the product meaning they don't charge them full price. Many of Avon's products reach a growth stage which is where the product sells very well and sometimes can be more than expected meaning that a company never thought the product would get very far but it did. Some products can reach a maturity stage which is when the product is not getting as many sales as it was in the beginning. A declining stage is when hardly any dales are being made on a product. At that point a company should drop that product and try and create a similar or even better product.

Chapter 10 Product Concepts

Avon has many products that they sell. Avon has many consumer  products that they like to sell including lip gloss, lipstick and eye liners.Avon has a few shopping products such as perfumes , lotions, shower gels and gift sets. For example Avon has some celebrities that came out with perfumes exclusive for Avon those perfumes are more expensive then the other perfumes they have. Avon has had some customers buy a specialty product. When Avon is faced with a customer that wants a specific product that is discontinued they tell that customer that they have something similar to that. Sometimes customers are hesitate to buy that new product but they are willing to try it because it is close to what they want. If they are not happy with that product Avon with gladly take it back and give that customer their full refund. Avon has a few unsought products such as baby clothes and shoes. Not many people buy clothes from Avon but people like the make up and perfumes they sell. Avon's product items were the perfumes that the celebrities came out with. Some celebrities that made perfumes came out with a product line. For example Fergie  came out with two perfumes her first one is called outspoken and her second one is called outspoken 2 intense. Avon has a big product mix they are lip glosses, perfumes, eye liners, mascara's and lip sticks. Avon's product mix width depends on how good a product does. If a product does good they will expand that product to more sizes, color or creativity. Some of Avon's product line depth is big because it was successful.                                                                                              Avon's brand is their word Avon they have it in boldface or the word pops out. Avon is known for their flexible schedule they will work with and around your schedule. Avon's brand loyalty is good. If a customer likes a product most of the time they will keep ordering it unless it gets discontinued. Most of Avon's old products are still doing good some of their new products are doing good also which is good. Avon has a few private brand products that they came out with. One such product was a barbie that has exclusive  was for Avon. Avon uses family brand on their products because if a product does good they will add more things to it. The products Avon sells can only be found in their books or online. The only way a store would have Avon products is if someone in that store ordered something from Avon and reselling it. Avon has persuasive labeling for some products such as their breast cancer products and their go green products. What Avon does is that in their books they enlarge the picture of the product and have the wording sometimes in small print.